Sweets connote celebration and happy times. And the logo of SHEER JOY encapsulates everything good about the art of baking desserts. The golden and chocolate swirl connotes the letter C and stands for Cakes – the ubiquitous symbol of baked sweets. The double leaf element stands for Freshness, one of the most critical quality aspects of food. The swirls around the name capture the unfettered delight and happiness that are the best occasions to celebrate with something sweet. The font used is inspired by the emotions of halcyon days and balances classic, elegant patterns with a contemporary mood. The logo uses shades of chocolate and orange, both of which symbolize the bright and delicious experience that’s guaranteed with every item on the SHEER JOY menu.