Bobby "Sugar" Hinds founded LifelineUSA in 1973 on one simple product, his famous beaded jump rope. Known as the "Jump Rope King", Bobby traveled across the United States promoting the benefits of his perfectly balanced, smooth-action-high-speed rope. He set records, created spectacles and when he wasn''t on Johnny Carson''s Tonight Show he was jumping alligators in Louisiana. The ambitious founder took his jump rope from a back yard factory to being the hottest fitness product in Sears and JC Penney in 1976. His jump rope even made it onto the back of 12 million boxes of Wheaties…twice! Lightning continued to strike as Hinds took his newest invention, the Lifeline Portable Gym, into full production in 1977 and set the stage for Lifeline''s growth to date. With recent additions to the Lifeline team including; engineers, creative consultants, web developers, production management, supply chain management, designers and even a new CEO, Lifeline is brimming with talent that''s making a difference! With over 60 unique products, many carrying patents, Lifeline had record years in 2007, 2008, and 2009 and again in 2010!