We are an independent spirit, independent in spirit.tm This is the mantra of the Don Good Tequila Company and the defining trait of our alma. This is why we created La Hora Azul—Blue Hour. There is a classic timelessness to La Hora Azul—Blue Hour. Its rich and magical history, the passion poured into its preparation and the desire for perfection is evident in every sip. Its long standing as the sacred nectar of celebration, to be enjoyed with friends and family at the very best of times, makes it the very best, at all times.