Award winning logo, 2009: A logo designed for a wood work design company. The goal was to create a symbol that would represent on the one hand a sense of architecture and precise professional wood work, and on the other hand an amorphous naturalistic shape, that would create an artistic feel. The interest in the design is created by the contrast between the frame and the inner shapes, leaving room for personal interpretation and imagination (trees, furniture, light fixtures etc.). As for the company name, the word "Designers" in Hebrew is pronounced MEATZVIM, and includes the word tree (ETZ) represented by the use of an ending letter, creating a unique pun. logo designer; Gali Groman. design firm; Gali Groman.
